This resource summarizes the key points of the WorkforceGPS webinar “Using Storytelling to Share Your Program Successes” that was hosted by the REO team in October 2017. The tip sheet quickly introduces users to the fundamental concepts of developing memorable narratives: understanding your audience and the message you want to deliver, enlivening stories with characters and details, touching the right emotional chord, and building a bank of stories for a variety of purposes.

Whether you are recruiting participants, engaging employers, or seeking financial support for your project, there is no more effective way to make a persuasive argument than by telling a story. While facts and figures provide essential documentation, it’s the narrative behind them that wins over an audience.

This is an invaluable guide to a powerful communications tool that anyone can learn to use with practice.